ART DIRECTION & STYLING
Homes with vibes
Because a home is more than the sum of its parts, our approach to HomeLane has been to create homes with a vibe. Re-imagining the selling of modular furniture, our role was creative direction, styling, copy and social media creatives.
A Bed that's 'Just Right'
Imagining and styling a slice of the world that's just right for trendy mattress brand Wakefit. Here we went with highly specific, and it worked. Wall art, socks, decor, book covers. Everything was put through a narrow filter of 'belonging'.
Lifestyle Photoshoot
The lifestyle photoshoot captures the essence of the new CCD patron: confident and individualistic young individuals with a unique sense of style. Their casual street fashion reflects their personality, promoting Cafe Coffee Day as a lifestyle brand.
Recreating Malnad Heritage
A unique project for an unusual ask: bringing alive Malnad from a century ago. For this very specific cultural region in the heart of Indian coffee country, we chose nomadic coffee pickers as our models. Textiles and jewelry (long out of production) were designed and created specially for the shoot.
Art direction & styling
Art directed and styled photoshoots worldwide, collaborating with photographers and models to capture magazine-worthy images. This opportunity provided invaluable learning and experience, honing my skills in aligning visuals with the publication's aesthetic.
Art direction & styling
Visualization of the brand along with the founder, where we styled and art directed the look and feel of the brand world.
Art Direction
For a milestone anniversary of the premium furniture brand, our approach was to keep the spaces sophisticated yet luxe.
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Aralia, owned by the Middle Eastern brand, Laurel Perfumes, has stood strong in the fragrance industry. This photo shoot covered the styling, photography of their entire collection for their catalogs
